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BSN SPORTS Acquires the Eastbay Team Sales Business from Foot Locker Retail


June 27, 2022, Farmers Branch, TX — BSN Sporting activities, one particular of the premier direct marketers and distributors of sporting merchandise, footwear, apparel and branding to the university and league marketplaces and a division of Varsity Brand names, right now announced that it has entered into an agreement to acquire significantly all of the assets of the Eastbay Team Gross sales company (“Eastbay Team Sales”) from Foot Locker Retail, Inc., a subsidiary of Foot Locker, Inc. (NYSE: FL).

Started in 1980 and originally founded to meet up with the general performance demands of regional significant university and higher education athletes in Central Wisconsin, Eastbay Team Profits is now a leading supplier of athletic footwear, clothing and sporting activities equipment to superior faculty and college or university athletes. Foot Locker, Inc. acquired Eastbay Team Revenue via its acquisition of Eastbay in 1997 to combine an extra channel of distribution for athletic footwear, attire, and tools.

BSN Sporting activities is a leader in the university and league markets with around 1,100 Area Product sales Specialists serving coaches and athletic directors in pretty much each individual zip code in the United States. The Firm supports these Field Product sales Pros with Group Administrators, Territory Administrators, Purchaser Provider Representatives and a sturdy promoting infrastructure and primary technology that enable the Product sales Pros to give clients with the most comprehensive and tailored one-cease buying expertise in the group sporting goods sector.

Terry Babilla, President of BSN Athletics, said, “We are excited that the personnel of Eastbay Workforce Product sales will be joining the BSN Sports relatives, which is focused exclusively to serving athletes, athletic directors and coaches who influence a lot more life in a 12 months than most people today do in a lifetime.  This dedicated solution usually means that our new Product sales Specialists will gain from the finest and broadest inventory selection, top design and style and customization equipment and guidance resources as they produce the stellar services encounter all prospects ought to have. We welcome the Eastbay Staff staff to the BSN Sports loved ones and appear forward to a successful and rewarding integration of our teams headed into the 2022-2023 faculty 12 months.”

Varsity Makes, BSN SPORTS’ mother or father enterprise, is a portfolio organization of Bain Capital Private Fairness.

About BSN Sporting activities

Dallas-based mostly BSN Sports activities is the major marketer, maker and distributor of sporting items attire and equipment. A division of Varsity Brand names, BSN Sports marketplaces and distributes its solutions to about 150,000 institutional and group athletics clients in schools and universities, center and high faculties, and leisure applications during the United States through catalog, e-commerce, and immediate profits. Targeted on supplying sport transforming solutions by means of regional partnerships, multi-brand variety and just one-cease purchasing for devices and uniforms, BSN SPORTS’ far more than 3,000 staff have been aiding elevate participation in workforce sports activities due to the fact 1972. For a lot more information about BSN Sporting activities remember to visit

About Varsity Brands

With a mission to inspire achievement and build memorable experiences for youthful men and women, Varsity Brands elevates the scholar experience, promotes participation and celebrates accomplishment via a few one of a kind but interrelated corporations: Herff Jones, a Varsity Achievement Manufacturer BSN Sporting activities, a Varsity Activity Brand name and Varsity Spirit. With each other, these assets advertise individual, school and community pride by their customizable solutions and applications to elementary and middle schools, high educational institutions, and faculties and universities, as perfectly as church corporations, professional and collegiate athletics teams and corporations. Through its 8,200 devoted staff members and independent associates, Varsity Makes reaches its particular person and institutional shoppers each 12 months by means of catalog, telesales, ecommerce websites and direct income channels.

Media Call

Lisa BartekBSN Sports Director of [email protected]


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