April 15, 2024

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Springfield Thunderbirds receive AHL award for #WeAre413 marketing campaign, business excellence


SPRINGFIELD – The Springfield Thunderbirds ended up recognized for their organization excellence in a wide variety of departments at past month’s AHL Team Business enterprise Conferences. Additional than 220 representatives from the league and its 32 member clubs collected in Allentown, Pa. to explore very best methods and revolutionary concepts in a number of areas, like ticket sales, corporate sales, and advertising.

In addition, the American Hockey League also offered 9 distinct Group Business Awards, which recognized superlatives in a variety of various areas of the business enterprise as aspect of the Team Organization Meetings.

For their period-very long #WeAre413 campaign, the Thunderbirds corporation took home the league award for Advertising Marketing campaign of the Year. The Thunderbirds returned to the ice in 2021 soon after opting out of the 2020-21 shortened period. This campaign messaging’s objective was to discuss to the satisfaction felt by each and every and every resident of the better Western Mass location, as very well as the longstanding hockey history of the city.

This marks the 2nd time the Thunderbirds have been acknowledged for having the Marketing and advertising Campaign of the 12 months. The club also gained the award next the 2018-19 season for its #RiseUp campaign.

#WeAre413 received underway with the team’s return to the ice on Oct 16, with legendary NHL broadcast voice Mike “Doc” Emrick narrating the journey the Thunderbirds and the Springfield neighborhood expert to get back on the ice. The whole online video can be seen right here.

”We wanted to create a marketing campaign that would converse to the rallying of our group for our triumphant return to play in 2021-22,” claimed Thunderbirds President Nathan Costa. “#WeAre413 showcased our fans’ passion for hockey and our players’ shared goal of bringing the Calder Cup back again to Springfield. By the time the Calder Cup Finals arrived, Springfield was the heart of the AHL world thanks to the unwavering assist of this neighborhood. This award more validates our belief that Springfield is one particular of the very best hockey metropolitan areas in this league.”

In addition to the Internet marketing Marketing campaign of the Year, the Thunderbirds reached a pair of milestones in equally the ticket profits and company product sales departments. As element of the award recognition at the Group Enterprise Meetings, AHL member golf equipment that hit benchmarks pertaining to tickets sold and company sponsorship earnings had been honored.

The ticket profits crew gained honors for reaching 600 new Whole Year Equivalents (FSEs) throughout the 2021-22 season, in which 1 FSE equates to one entire period ticket sold. The corporate income division also arrived at a milestone in achieving better than 83 per cent in Company Funds Renewal. The Thunderbirds also set a new team history in complete company income all through the 2021-22 year. These two thresholds were being all the extra amazing contemplating the Thunderbirds’ company shut down for the shortened 2020-21 time as the workforce opted out of perform amidst the uncertainty of the pandemic.

”We are so very pleased of all that our profits groups have been capable to achieve this season,” stated Costa. “To arrive back again from a lost year and nevertheless established new documents for tickets and corporate sponsorship income is a job for which we are immensely happy. It was a really historic year for the Thunderbirds equally on and off the ice, and we can not hold out to see what is in store for 2022-23.”

Fans can reserve their seats for the 2022-23 period by contacting (413) 739-Goal (4625) or checking out www.SpringfieldThunderbirds.com.


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